STUDY ON CONSUMER BEHAVIOUR FOR BAKERY PRODUCTS

oai:ojs2.ijaast.com:article/1Due to the change in lifestyle, consumption of bakery products increases rapidly worldwide. This study was done tounderstand the behavior of consumers towards bakery products on the basis of various factors like age group and gender ofconsumers, flavor, texture, taste, odor, price of bakery products. Data was collected by survey (questionnaire) in the form ofresponses and these responses were analyzed by using chi-square test to test the relationship between different categoricalvariables. Objectives of this study were to study the different factors influencing the selection of bakery products and to study theconsumer behavior towards bakery products. According to the study, males of 20 to 40 years age group involved in services (jobs)were highest consumer of bakery products i.e. 82%. Another finding of this study was, factors (flavor, texture, raw material, odor,smell, price of bakery products) directly influence consumers buying decision. With the help of Chi-square test a satisfactoryrelationship was obtained between these variables i.e. for raw material X2>0.17908 (df=1), for flavor X2>0.73588 (df=1), forfortification X2>0.02518 (df=1), for nutritive value X2>0.012216 (df=1). Overall a positive behavior of consumers was recorded bythis research. View Article DOI: 10.47856/ijaast.2021.v08i3.00

Consumption of Soft Drink and it’s Implication on Health

Soft drink consumption has expanded rapidly, so much so that soft drinks are currently the largest single contributors to energy intake. In this paper, we investigate the factor which leads to the consumption of soft drink and effect of the consumption of soft drink. Data was collected by the help of questionnaire and chi square test was used to relate the different variables. 70% are male respondents and 30% are female respondents from age group 20-40 years.  Factors considered to know the influence of soft drink preference are price, flavour, advertisement, availability, brand, nutritive value, temperature. This study identifies that male consumers are greater than female consumers which are mainly from 20-40years of age. Advertisement does not affect much the buying preference.  Main factors which effect the buying preference are flavour, availability and temperature.  Factors taken in consideration to know the effect of consumption of soft drink are health effect and artificial sweetener. Calculated chi square values for these factors are X2 = 0.159805(advertisement), 0.361596(flavour), 0.312476(price), 0.22484(nutritive value), 1.399375(temperature), 0.113782(artificial sweetener). These values are calculated by statistical tool chi square from the responses received. View Article DOI: 10.47856/ijaast.2021.v08i3.00